The return of the strategy: friend or enemy?
One of the most common mistakes when establishing marketing strategies lies in the setting of objectives. Traditional advertising has always […]
Our website as the center of the strategy, the exclusive use of external spaces for our actions?
Marketing strategies are currently facing a dilemma, in relation to the use of their own spaces, web type or not, […]
Email marketing: direct online marketing, with its risk of saturation and intrusion
It is, without doubt, email marketing, an upward trend in online marketing. The capacity of the companies to be able […]
SEO or SEM? This is the question
When a company decides to take care of its positioning on the Internet and pay attention to the profitability of […]
Social networks: Tool for promotion, sales or relationships?
There is a tendency to think that social networks serve everything. And surely it’s a trend with some truth. In […]
Strategy 2.0: study, plan, execute, occupy spaces, measure, evaluate and correct
Often, when we hear about a ‘communication or marketing 2.0 strategy’, we wonder what the person who is using that […]
Marketing 2.0: the importance of communication channels
One of the most beneficial effects of communication 2.0, as opposed to the traditional one, is the ability for all […]
Content Online Marketing: What if we renounce a percentage of our market?
Let’s talk about the importance of Content Online Marketing … We continually read and listen to information about online content […]
Video advertising: study of trends, speed and creativity
There is no doubt, the thing is very clear: on the Internet, users prefer video advertising. We have little time, […]
Websites are made: Fritters or strategy?
“Web pages are made”. If instead of talking about the online universe, we were doing a flea market next to […]